Bina Baitel, as artistic director is collaborating with Quinette Gallay since 2017, manufacturers of cinema seats, shows and conferences.
With the objectives of re-dynamizing the brand and re-thinking the design of all the ranges, she gets a strategic role for the new identity of the company and about its influence.
The designer’s action is part of a global approach with the development of new products, optimisation of ranges and the brand’s deployment strategy.
At both the detail and the whole cinema level, the cinema armchair was studied on the functional and ergonomic plans with a new visual identity.
Some detailed ergonomic researches have been carried out to improve the comfort of the seats and ensure back support for different body types.
The seat and the backrest are curved on the inside with a welcoming supple foam to contrast the geometrical lines on the outside, whose the curved facets provide a graphic dynamic.
The studio has developed, in collaboration with the design office a new base, an innovative, ergonomic and quiet solution, whose conception allows to reduce the time of installation and of set-up in cinemas.
The work on the base, a new standard for cinema armchairs ranges, provides an ingenious answer to the technical and economic obligations.
Photos: Quinette Gallay
Reference image: Alfred Hitchcock