The open design springboard for young designers initiated by Du Côté de Chez Vous
Bina Baitel is the sponsor of the third edition of «the open design springboard for young designers initiated by Du Côté de Chez Vous - Leroy Merlin.
This year theme’s, « Bienvenu » (or « Welcome »), offers to participants to think about the concept of reception, comfort and how to host.
Bina Baitel presided over the jury, with the artistic director Terence Mesguich, designers Pierric Verger (Boys in the Wood) and Antoine Gassion (Leroy Merlin), the trend hunter Elizabeth Leriche and the curator Bertrand Baudry. Since then, as a sponsor she cared for the tree finalists on their creation’s prototype and until the last selection in 2020 March to advise and guide them in their choices.
The « open design springboard for young talents » allow to valorize young designers and their projects to push the creative limits back, inspire the greatest number and reveal the futur talents.